6 major trends in cosmetic packaging in the future

The evolution speed of cosmetic packaging is no less than the dosage form, and the most recent impact on cosmetic packaging is the consumer lifestyle from the ECO-friendly to the daily use of mobile phones. As the importance of packaging becomes more and more important, brand merchants have worked hard to attract consumers' eye balls.

At the 2017 Hongkong Asia Pacific beauty show held in Hongkong on 14~17 November last year, BeautyStream hosted a conference on the impact of modern life on cosmetic packaging on the theme of "How Modern Lifestyles Impact Trends in Beauty Packaging". The speaker is BeautyStream's editor, Anne-Catherine, and Italy. Marketing Manager Michele Superchi.

BeautyStream is an enterprise established in the United States in 2009 to analyze and predict the trend of beauty makeup. It is quick to analyze and predict all fields of beauty and makeup industry, such as skin care, make-up, hair beauty, nail beauty, raw materials, design and packaging, strategy, marketing, advertising, retail and so on.

The absolute influence of the blogger on the make-up area.

Anne-Catherine Auvray and Michele Superchi analyzed the latest six core issues such as "Time-Strapped", "More Than Just Green", "Picture-Perfect", "Digitalization & Technology", "Technology", "Technology" and so on, and introduced the cases and key words respectively. .

First of all, "Time-Strapped" means that with the daily life of travel and the quickening of the pace of life, the convenient products are beginning to prevail. With the increase in the demand of the most convenient consumers, the cosmetic packaging that caters to this trend is also evolving.

The first key word is "Travel-Friendly". The representative products that reflect this trend are Geka MINI ESSENTIALS and MAC Little MAC.

The second and third key words are "On-The-Go Convenience" and "Ultra-Slim", which represent the product's Beauty Pouch, Pore Perfecting Matifying Kit, Drunk Elephant, and so on are small and light portable products.

"More Than Just Green" is popular in the world with healthy living and consumption. Packaging is also pursuing an environmentally friendly environmental protection trend. The product containers such as Eco Lips, Switch Fresh, Treofan, Sulapac, and Tincture are all very concise, and one hundred percent can be recyclable, and the difference in environmental technology causes attention.

"Picture-Perfect" simply means the meaning of a container on the mirror, Anne-Catherine Auvray says, "now the beauty bloggers have an absolute influence. The content they upload through social networks or YouTube channels can even determine the success or failure of the product, especially the probability that the container packaging of a make-up product is more likely to appear." The higher. "

The representative products that reflect this trend are MAC's "Rollerwheel Liquid Liner", Diorshow "PUMP N VOLUME MASCARA", Cosmogen "Cosmo+" and other products.

In addition, digital technology has a great impact on cosmetic containers. The key words of "Digitalization & Technology" are "Smart At-Home", "Beauty Tracking", "Connected Packaging" and so on. The fragrance and skin testing instrument connected with the mobile phone are the representative examples, and the consumers can mix and mix with the mobile phone APP. A variety of fragrance, product innovation aroused concern.

"Ultra-Customization", as its name implies, is to maximize the customization. This trend has also become a new form of luxury, that is, the traditional luxury concept of custom made products again resurrected. The key words here are "Clip & Match", "Bespoke" and "2-in-1", which mainly represent the Neomix of Aptar, the surprise your skin of Capsum & Centdegres, and MAC.

Finally, "New Scent Rituals" means that the container packaging of perfume is also beginning to come into being. The representative examples include the "Perfume PaintBrush" of Jo Loves, the "10 Crosby Perfume Stick" of Derek Lam.