Future cosmetics packaging pursuit "green"

The two annual Guangdong international beauty and cosmetics and cosmetics import and Export Fair (hereinafter referred to as "the United States Fair") in this year's golden autumn September ushered in the thirty-ninth grand opening. On 15-17 September, Guangzhou China Import and Export Fair Pazhou Exhibition Hall B district will continue to become the main venue of the fair, exhibitors and brands up to 2377, exhibition space more than 120 thousand square meters, the exhibition coverage of the entire industrial chain, attracting more than 400000 visitors to visit. In addition to the large scale, the first "Zan Shang International Packaging Culture Festival" is set up by the Expo, allowing exhibitors to experience the creative and environmental design of cosmetics products and explore the future "green packaging" trend.

The first international packaging culture festival at the fair

Speaking of the hot spots of the cosmetics industry in 2013, LVMH's Fund's stake in pill beauty is undoubtedly a major event encouraged by the industry. What is the reason for the creation of the two sides? The original answer lies in "packing", and the cooperation between the two sides originated in the pill beauty acceptance of the proposal made by LVMH about the improvement of the packaging language, thus ultimately contributing to the marriage of both sides. There is also an undeniable fact that consumers are more or less influenced by the style and quality of their packaging when they choose beauty products. The importance of cosmetic packaging materials and design is evident. In order to make the product grow continuously and stand out in the market, we must make a comprehensive layout from the design idea of the product, the selection of the package material, the design of the packing box, the design of the exhibition cabinet and the space.

As the industry is paying more and more attention to the promotion of brand packaging, the Guangdong International Fair is elaborating the theme of "Zan Shang International Packaging Culture Festival" at this exhibition. The aim is to advocate creative, green packaging design and build brand service platform. The creation of activities broke the traditional exhibition mode of exhibition and provided a comprehensive solution for enterprises.

This event has been strongly supported by the fragrance platinum brand. The brand's soul is based on the product packaging language and packaging function. As a brand business, "Xiang Pt ton" has always attached importance to the packaging design of the product and continued to improve the customer's experience. During the event, the brand will elaborate on the trend of global perfume creative packaging design, and share the charming design and packaging culture of incton. At the same time, the activity also launched the "Packaging Design Gallery", and selected a case of award-winning packaging design at home and abroad.

In the personal care product Museum, "appreciation of design boutique Gallery" and "tide bag material Gallery" attract many enterprises to participate in the exhibition. Cloud, Jin Sheng, double stand, Bose, Hengtong, fine art, San Wei, Fu Da, Deschamps, all bright, Shao Feng, Hau, Han Kai, Wei Zhao, bhahao, clear blue, Xinhua, San Yuan, aerospace, SUNCOO, Bai Lichen, kailda and other package materials to create a perfect image for the beauty products, and Sina, three locust, Cheng Xing Europe, China, United, aerospace, gainor, Yu Xiang, Fu Mao, Bo Mei Ke, Bo Shang are focusing on the development and production of cosmetic packaging equipment.

Cosmetics packaging in the future should be luxurious, functional and environmentally friendly.

As the society pays attention to the packaging of green and environmental materials, the organizers have invited the professionals to host related topics, including "the trend of creative design of cosmetics and the creation of brand influence", "the strategic elements of the packaging of cosmetics products", "how to bring the brand charm" and so on. It has also attracted the attention and discussion of a large number of exhibitors and solved the question of many people engaged in the beauty and makeup industry.

Taipei cosmetics commercial trade union (TCIA) elected director Wu Yueying's speech, "the future trend of cosmetic packaging - sustainable environmental protection, improve product protection" is undoubtedly the key to the packaging exhibition. After analysis and demonstration, she firmly said: "today's cosmetics are developing in the direction of natural, organic, and highly active, moving forward with no environmental pollution and more beneficial to the human body." The application of new technology and new materials will make the future cosmetic packaging have three characteristics: luxury, function and environmental protection.  The improvement of vacuum bottle quality achieves the effect of anti-oxidation and no pollution. The advent of new multi-layer materials provides excellent barrier solutions. At the same time, the evolution of pump technology enables all kinds of products (water, oil, milk, cream, paste) to be preserved under the efficient protection of vacuum. "

In a speech entitled "the future without brand recognition - the trend of designer creativity to become a consumer hot spot", Huang Weijie, director of sinuai storehouse (International) Holdings Limited, explained his understanding of how packaging helps to create a product brand image: "in the age of branding, creativity, vision, space, culture. Connotation, idea and so on are important tools to exploit the blue ocean. From deconstructing the retail giants to analyzing the trend of designer brand, it is analyzed how to create a new brand with more unique taste and higher cost performance. "

Li Meimei, the director of the incense creative department, shared the design experience of the incenton: "we strive to improve the charm of every person who uses perfume and emit a natural and unique temperament." By explaining the trend of the creative design of the global perfume and sharing the unique charm design of the incenton, she tells us how to make fashion and extravagant brilliance through creative design through the experience of the incense branded brand.

France