2018 global packaging trends, environmental protection and electronic packaging are favored.

Recently, British Mint has released 5 major global packaging trends that will affect the next few years.

In 2018, we might see:

Packaging will play an important role in reducing global food and product waste.

Online brands need to consider their packaging to enhance their electronic consumer shopping experience.

The clean and concise packaging information transmitted by the brand will be sought after by consumers who like simplicity.

The brand can make contributions to marine environmental protection from packaging, and will influence the next generation of the circular economy.

Modern packaging styles will appear more prominently in central shopping malls.

Environmental protection packaging

Today's disposable culture will gradually become a common understanding. The packaging of products will play a major role in reducing the waste of food and products worldwide.

For a long time, consumers think that packaging is often unnecessary and ultimately wasted by consumers. But this misunderstanding is now changing. The innovation of packaging is aimed at prolonging the freshness of food, protecting food ingredients and ensuring the safety of delivery. Brands now need to take action, use packaging as a communication channel, to guide consumers to understand the benefits of packaging, from prolonging the shelf life to providing efficient and safe basic products to all regions of the world.

Electronic packaging

As more and more consumers accept online shopping, packaging will play a key role in e-commerce experience between brands and consumers.

Online shopping is becoming more and more popular all over the world, and can be seen everywhere in the world. Although the main advantage of online shopping is convenience, consumers' expectations still come from their favorite brands. When a well designed package needs to be viewed online, or when the freight package needs to be opened to the home, the e-business packaging experience must reflect the expectations of the consumer in the store.

Clean label 2

The brand will refuse to provide too much or too little information for the packaging design that guides consumer purchase decisions, because it may make the shopper more confused about information.

Although consumers are more knowledgeable than ever before. But when they are plagued by information overload, they may conflict with the brand. The design principle of "essentialism" bridged the inevitable contradiction of consumers in making open-minded and confident purchase decisions. The brand must bring a new generation of cleaning labels for packaging design, providing a calm and clear moment for consumers in the increasingly busy retail environment.

Protection of the ocean

Plastic packaging floating around the world's oceans will be a catalyst for the brand to reconsider the packaging of the product in the context of consumer understanding and implementation.

Consumers' demands for different kinds of safety packaging are improved, thus affecting shopping decisions. Only through hard communication can the brand overcome the increasing consumption barrier. Collecting new plastic packaging from plastic waste in the sea can improve consumer awareness of environmental protection, but can not fundamentally solve the problem. In order to keep plastic away from the ocean, new efforts should be made to recycle economy to ensure that more environmentally friendly packaging materials are put into use.

Regain popularity

The brand will focus on modern packaging to re win young consumers to look at less shopping mall walkways.

More and more young shoppers are "going around the periphery", looking around fresh or refrigerated products around the store, and then returning to the center's processing and frozen products. Packaging made with transparent materials can create a sense of openness and trust, and meet the interest of millennial consumers, more fresh and healthier foods. Modern design, recyclability, and unique shape can also attract young consumers.

David Luttenberger, director of the global packaging of minmint, said, "our 2018 packaging trend reflects the current and future consumer attitudes and shopping habits in the world and in the major regions. The trend involves the packaging of e-commerce and how to deal with plastic packaging. These challenges and opportunities will affect the packaging market in the next few months and even years, and involve manufacturers, brands and retailers.